Why ESPs and ISPs Think You’re a Spammer: A Quick Fix to the “Junk Box Waterfall”
You’ve been building email lists for years. All the addresses on your lists have opted-in and
the products you sell are well-reviewed, in high demand and priced just right.
Yet, for some odd reason, you’ve noticed your sales numbers are dropping, and they’re dropping fast.
After a little digging, you discover most of your email sends are ending up in junk-boxes. Even your test emails.
How can this be? You’ve followed all the rules of email address harvesting and lead-gen, your content is “safe for work” and your lists used to produce big-time revenue…
Clearly, you’re not a spammer.
But… email service providers (ESPs) and internet service providers (ISPs) might think you are.
And if they do, you’ve got a big, revenue destroying problem on your hands.
But it’s a problem that, with a few small tweaks and a little help from THIS technology, can easily and cost-effectively be fixed.
And once you implement this quick, simple fix, your emails will end up back in subscriber in-boxes, and revenue will end up back in your bank account… right where it belongs.
You see, there are three main “indicators” email receiver companies (the big corporate email providers like Gmail or Yahoo) look for when deciding whether to inbox your messages or not.
These indicators are:
- Sending to malicious or phony addresses.
- Low open rates.
- Spammy subject lines or content.
Even though you’ve built your lists responsibly, chances are there are many bad addresses on them. In fact, it’s almost a certainty.
These addresses (most of which are nearly impossible to detect with the naked eye) could be in the form of bots, closed email accounts, unused accounts, spam traps, known spam complainers and hard bouncers from mal-formatted inputs.
Having a high number of these addresses on your lists, and sending to them, means high bounce rates, high spam trap triggers, and unwarranted spam complaints.
Which leads to… junk boxes and lower open rates.
If you’re open rate has fallen to, say, 10%, it means 90% of your subscribers DON’T open. When an ISP or ESP sees that 90% of your list is “uninterested” in seeing your messages, they’ll further bury your email sends in the junk box, lowering open rates even more.
This can lead some desperate email marketers to get too aggressive (spammy) with their subject lines and content… not realizing the real issue with in-boxing is the low quality of the data on their lists and the poor open rates they cause.
We call this the “junk box waterfall.” Because if you don’t address indicator #1, over the edge you go.
Of course, spammy subject lines (which we’ve talked about HERE) and content, even if you’re sending to a 100% opted-in list, will get you junked, regardless of how good your email data is.
So, how can you assure your messages are not viewed as “spam” by ESPs and ISPs?
It’s simple, really.
Don’t go over the falls.
Believe it or not, indicator #1, which triggers the falls, can quickly be addressed and removed from the equation.
By eliminating #1, indicator #2 won’t be an issue… and you’ll never be tempted to fall into spammy subject lines and content as a last resort for opens.
You can boost open rates by removing those bad addresses from your list. It’s simple math. If you have 100 subscribers, with a 10% open rate…
It means 10 subscribers open.
Now, if 25 of those email addresses belong to spam-traps, bots, known complainers, dormant accounts or mal-formatted addresses, (addresses that produce ZERO revenue), it means you only really have 75 good email addresses.
When you eliminate those bad addresses from your list (you can do it here, immediately), your open rate will jump by 33%.
Now here’s where it gets even better.
When ESPs and ISPs see an increase in your open rates, they’ll begin in-boxing you at a higher rate…
Which means even more opened emails, and higher revenue.
You see, buy implementing EmailOversight’s email data cleaning technology, you not only avoid the “junk box waterfall” …
But you could actually reverse it… turning a “junk box waterfall” into a windfall.
Here’s what it does:
The EmailOversight Email Validation and Verification technology uses a multi-method approach to email list hygiene. It identifies email-based threats that initiate the “junk box waterfall”, like bots, mal-formatted addresses, dormant or dead accounts, spam traps, known complainers and more…
And it eliminates them from your lists.
Remember, most of these malicious addresses are completely undetectable by the naked eye. And your level of hygiene is indicator #1, the waterfall trigger.
Now, when you remove indicator #1 as a concern, you can begin to reverse the flow, and revenue will begin pouring back in.
It’s why partnering with EmailOversight, the industry’s trusted leader in email hygiene, gives you comfort in knowing ESPs and ISPs recognize you for what you truly are…
A good, clean sender with great open rates and an engaged audience.
An audience that buys!