The Top 7 Email Spam-Trigger-Words
Themes to Avoid in Your Subject Lines
The top job of every email marketer is to generate revenue from email sends. And, as every email marketer knows, the only way to generate this revenue is for subscribers to see and act on the offers you send them.
Now, it doesn’t matter if you’re sending internal offers, affiliate offers or full dedicated emails from big advertisers, if your subscribers never see the email… they can’t buy anything.
It’s why getting in-boxed is so critically important in the email marketing game. Marketers who get their emails in-boxed generate more revenue, get better advertisers, and create the biggest profit. Those who don’t get in-boxed, well, they don’t last very long.
Today we’ll discuss one thing you should do immediately, and 7 subject line themes to avoid using when sending your offers.
First, we’ll start with the single most important thing you can do right now. It assures a much higher in-boxing rate, regardless of your content.
And it’s easy.
Clean and verify all the email addresses in your lists.
The best, most effective way to do this is to utilize the Email Verification and Hygiene technology at EmailOversight.
This technology removes all the bad addresses from your email lists. It quickly and effectively eliminates everything from spam traps and bots, to known complainers, mal-formatted addresses, throwaway accounts, hard bounces and more. The very addresses the ESPs and ISPs are looking to penalize you for. They’re the addresses that almost guarantee you’ll be junk-boxed.
Now, by removing these bad addresses from your lists, you’ll greatly increase your sender score, your deliverability, and in-boxing capabilities.
And it’s so easy, it’s almost like cheating the system.
It’s why EmailOversight’s industry-best technology should be implemented first, before you worry about the 7 spam-trigger-words/themes you see below….
Because if your lists aren’t clean, and are full of malicious addresses, you won’t get in-boxed no matter how good your subject lines are.
Now, let’s assume you have a clean and verified email list, one certified by EmailOversight. The tool that separates the million-dollar email marketers from the pretenders…
You’re ready for subject line fine-tuning.
In the past, we’ve discussed how to structure your subject lines to garner the maximum open rates. Today, we’ll discuss what NOT to do with your subject lines…
Here are the 7 subject line spam words/themes to avoid using
- Marketing: Don’t use this theme in your subject lines. ESPs do not want inboxes clogged with marketing material. Calling it out in your SL means you’re giving spam filters the easy way out. Avoid the following words:
* email marketing
* direct marketing
* content marketing
* account-based marketing or ABM
* digital marketing
- Big superlatives: While it’s tempting to use eye-grabbing adjectives like “amazing”, you should instead be cleverer with your SLs. Spam filters score adjectives in SLs poorly. Avoid “amazing” and these other superlatives as well:
- Timing mechanisms like Days of the Week: Another tempting SL technique is to use timing mechanisms like “today only” to create urgency. However, spam filters have deduced that use of “days of the week” as a theme is often spammy. Avoid:
* Last day
* the name of a day like “Friday” especially before a holiday like Black Friday
* Get it now
- Exclusivity: it’s difficult not to use urgency and exclusivity in your offers. These are some of the best selling-techniques used by marketers, and they work. But, in subject lines, they should be avoided. Stay away from:
* Limited time
* Deal ending soon
* Once in a lifetime
* new subscribers only
* offer expires on (date)
- Free: The theme of “free” can easily grab the eyeballs of subscribers. But it also grabs the digital eyeballs of spam filters. ESPs and ISPs see this theme as potential click-bait, or open-bait. And because of this, junk-boxing is likely. Don’t’ use:
* 0 down
* Free gift (or free anything)
- Earning: Email subject lines that use themes about money, or earning money are often flagged for spam. The biz-op market knows this all too well. And even if your offers are legitimate, using “earn money” themes in your SLs is a bad idea. Avoid:
* Potential earnings
* Eliminate debt
* Be your own boss
* Double your income
* Financial independence
- Money: Like “earning”, the theme of “money” is a big red flag for spam filters. They see this theme as a potential phishing email or financial scam. Avoid using the following words/symbols that fall within the “money” theme:
* big bucks
* money back
Before you begin crafting your next great subject line, one that avoids overuse of these 7 themes, you must remember that without an expertly cleaned and verified email list, one void of all the malicious addresses that are the primary cause of junk-boxing…
You’re wasting your time.
Bad addresses must be removed from your email lists before you begin worrying about spammy subject lines, or spammy content (which we’ll cover later).
Because even the best subject lines, and the best content will never see an inbox if your lists are “dirty,” filled with in-box crushing addresses.
It’s why you need EmailOversight’s proven technology to eliminate all the risks. Once your lists are certified hygienic, with all your addresses verified and validated, you can then start concentrating on your spam trigger words to further boost your in-boxing.
But here’s the best part: Once you take full advantage of the tools at EmailOversight, you’ll find you have much more “flexibility” with the words you use in your subject lines and content…
Turning you into a million-dollar email marketer!