Prospects Not Answering Phone Calls? See How Our Phone Validation Service Can Help!
Call center managers are under increasing pressure to produce results. However, connecting with prospects can serve as the most difficult part of the job. Prospects not answering phone calls can be for a number of reasons. However, the most budget draining reason is that you’re calling too many invalid numbers.
The best way to get past this issue is by using a phone validation service such as Email Oversight. We can help you identify invalid numbers and empower you to make the most of your marketing budget.
Keep reading to learn more about how Email Oversight can help when prospects are not answering the phone.
Tips for Marketing Over the Phone
Despite the rumors, cold calling is alive and well. Fortunately, you’ve come to the right place for tips and techniques that can help you boost the performance of your team when marketing over the phone.
Most people don’t like cold calling—with the exception of the sales pros who are generating millions of dollars in sales using the technique.
Year after year, cold calling continues to help companies rake in revenue. As a result, it remains a key part of the selling strategy for top-performing companies.
The following entries highlight a few of the best techniques for cold calling.
Make the Most Of Your Time
As a marketer, it’s your job to build a massive list of targeted potential buyers. Here, it’s important not to waste time figuring out if you can help the people on your list.
With cold calling, you want to work smarter, not harder. More importantly, you don’t want to waste a massive amount of time calling unvalidated numbers that may never answer.
Furthermore, you want to know that you could offer something of value to the people on your call list. With a validated list, you’ll find that you’ll face much less rejection among the people who do answer.
It’s How You Say It, Not What You Say
Cold calling is part science. However, in large part, it’s an art.
It’s important for your salespeople to get into the zone. If your staff wants to make top dollar, they must put on the performance of their lives.
Just like an actor, telemarketers use scripts. On television and in the movies, however, the actors don’t sound like robots reading off a piece of paper.
Telemarketers must do more than just read their lines. In the same way, your salespeople must make customers feel like they’re engaging with a real person and not a script.
The Right Call at the Right Time
Some telemarketers will call any number in front of them during business hours. Using this aimless technique, however, they’re missing opportunities.
It’s important to identify when prospects are most likely to answer your call. These are the times when they’re more likely to continue the conversation.
By calling at the best time of day for a particular lead, your salespeople can better focus their efforts. More importantly, they can make a bigger positive impact on your company’s bottom line.
Asking the Right Questions
It’s important not to try to hit a home run with every first contact. Initial contact isn’t about closing the sale. It’s about an ask.
Telemarketers need to ask a question that establishes clear next steps. Here, it’s important that both the salesperson and prospect decide to move forward.
Prospects don’t want to get sold. You’ll have more success if you guide them through the buying process.
The prospect wants to know what’s in it for them or how the product will benefit them or their business. This need is a question that you must answer before moving on to the next call.
If You Must Leave Voicemail…
You may have a stellar sales team. Even so, you may find that 9 out of 10 cold calls end up going to voicemail.
More than likely, you’ll get a voicemail service rather than a live person. As a result, it’s vital that your sales team has mastered the art of leaving the perfect voicemail. Here, you’ll need to begin by deciding what strategy to use to capture the listener’s interest using voicemail.
Again, the goal isn’t to start the selling process. Instead, you want to pique your prospect’s curiosity and convince them to call you.
Embrace Rejection
Sales and rejection go hand-in-hand. No one closes every prospect. However, that doesn’t mean that your salespeople should give up with the first “no.”
Here, it’s important to continue the conversation. In other words, they need to ask why politely.
For example, they should let the prospect know that they appreciate their honesty. They can then go on to state that they understand that they’re not interested but are curious as to why so that they can better help other people in the future. In many cases, you’ll find that by continuing the conversation, you can go on to convert your prospect.
Adjust Your Focus
There’s a learning curve involved with cold calling. With this in mind, it’s important to urge your salespeople to make sure they learn something with every call.
New telemarketers should start with an established script. Also, they should use the same script with every potential buyer.
As they talk to prospects, they should figure out where most prospects shut down. Here is where they want to start making changes.
They’ll continue to revise this weak point in the script until they find something that works. As time passes, they should repeat this process, strengthening their script as they learn.
Balancing Quality and Quantity
In part, cold calling is a numbers game. However, the quality of engagement with each contact is critically important.
Effective cold calling takes practice—a lot of it. However, it also takes preparation. Telemarketers should prepare answers to the most common rebuttals that they hear.
Also, it’s important not to waste time. If your salespeople can’t help a prospect, they should move on to the next number.
Again, it’s important for new telemarketers to stick to their script. In time, they’ll learn where they can make improvements.
Take Advantage of Technology
Whenever possible, your team should take advantage of technology. There are many tools available for contemporary salespeople.
There’s no need for your marketers to suffer through tedious, inefficient activities. One of the best marketing tools available is phone verification.
With this tool, your team can avoid gathering phone numbers from the wrong sources. In turn, they’ll avoid wasting time on unnecessary calls.
With more high-quality leads, your team can focus on more profitable, revenue-generating activities. By connecting with more qualified prospects, you’re more likely to win a sale.
Improving Phone Contact with Validation
Nearly everyone has a smartphone. As a result, you have the opportunity to reach prospects at any time and anywhere. Most of today’s marketers target mobile devices for this reason.
When done correctly, mobile marketing can provide you with a higher return on investment. In some cases, it can even surpass email marketing.
For instance, phone validation is one of the most important steps in an effective SMS marketing campaign. It helps companies to maximize revenue.
However, like any other media, there are pitfalls when it comes to mobile marketing. The top danger in this space is phone number validation and verification. It’s important to make sure to use a clean list to avoid serious problems with your marketing campaign.
Benefits of Phone Validation
Phone validation takes the guesswork out of reaching potential buyers. For instance, Email Oversight is a powerful tool that helps you to identify working customer numbers. Furthermore, it complies with all telemarketing rules and regulations.
Wasting time on bad leads can prove expensive. Our validation service will help you avoid these mistakes. More importantly, we’ll save your company thousands of dollars in wasted marketing efforts.
Prospects Not Answering the Phone? We Can Help
Now you know more about how Email Oversight can help when prospects are not answering the phone. If you haven’t been generating desired results from cold calling, you’re not alone.
Email Oversight is the most reliable and accurate way to validate your customers’ phone numbers. Our service will make sure that all of your customer’s contact information is up-to-date, so your team can connect with interested prospects.
With our easy-to-use interface, it takes only seconds to validate a single phone number or an entire list at once. We do the work, and you get cleaned data in a flash!
Contact Email Oversight today at (213) 325-3100 to learn more about boosting your ROI on cold calling. Alternatively, you can get started with 200 free credits to learn more about how our platform works.
