Newsletter Signup Form Examples to Grow Your Email List

Newsletter Signup Form Examples to Grow Your Email List

Do you want to grow your email list?

An email list is by far one of the most important assets in your business.

In fact, one report shows that email drives an average ROI of $36 of every dollar spent, which makes it the most profitable marketing channel. 

So how can you get people to join your list?

By implementing a newsletter signup form.

In this article, we’re going to give you all the details about newsletter signup forms, along with some great examples and where you can implement a newsletter signup form on your own website.

What Is a Newsletter Signup Form?

A newsletter signup form is the primary tool that businesses use to gain leads for their email list.

When a customer enters their email address into one, they are automatically signed up to receive all of the future emails that you send.

By using adding a newsletter signup form to your website, you can entice customers to subscribe to your marketing so that you can have virtually unlimited opportunities to sell, whether that’s with offers or news about your latest products.

What Makes an Effective Newsletter Signup Form?

If you don’t have an effective email signup form, you’ll likely have a hard time getting people to subscrbe to your list.

But by having certain elements in your newsletter signup form, you can attract more of your website visitors over time.

Here are the main elements of a great email signup form:

1. Attention-grabbing design

Your email signup form should have a design that grabs your website visitors’ attention so that they are enticed to read your copy.

This design should match your brand identity in color and style to create a consistent and professional user experience.

2. Effective copy

In order to entice your website visitors to subscribe to your list, it’s important that the copy on your signup form makes clear the benefits the reader will get upon entering their email address.

You can even entice them with an exclusive discount that they can only get by subscribing.

3. Minimal form fields

In order to maximize the number of people that subscribe to your email list, it’s important that you make it as convenient as possible for your readers to sign up.

One easy way to do this is to only ask for the most essential information from your readers, such as their name and email address.

4. Have a powerful call-to-action button

Every sign-up form needs a button that visitors click in order to submit their information.

This button should have a powerful call-to-action that encourages them to sign up now, for example, “Get exclusive access”, or “Join now”.

Newsletter Signup Form Examples

Here are some companies that make good use of effective email signup forms.

1. Copyblogger
As you can see from Copyblogger’s email signup form, not only do they entice the reader straight away with a benefit (to stay ahead of the curve in the content marketing industry), it also offers them free training.

The powerful call-to-action button makes it clear that they must enter their email and click if they want to receive this training.

2. Dollar Shave Club

The affordable subscription razor brand Dollar Shave Club does a great job of relating what the reader is getting (news and deals), and the copy matches their brand identity.

The heading is bold and eye-catching, and they have minimal form fields for convenience.

3. Skinnydip

Unique phone case and clothing brand Skinnydip uses an eye-catching picture showcasing their product.

It entices visitors to sign up with a 10% discount.

4. Backlinko

SEO training site Backlinko opens immediately with a picture of the founder, grabbing attention.

It also has a testimonial from a marketer that has already subscribed, which adds credibility to the newsletter.

5. Forbes

Forbes builds its email list by using a benefit-driven headline, “Always be the most interesting person in the room.”

Anyone that wants this benefit will be tempted to sign up for the possibility of making it a reality.

Where to Implement a Newsletter Signup Form

There are many different places on your website that can be used to display a newsletter signup form.

Here are some suggestions:

  • In your header. Just like the Backlinko example, adding a newsletter signup form to your header can be an effective way to grab attention and drive more signups, as this is the first thing visitors see.
  • At the end of blog posts. When someone reads one of your blog posts, they may want to receive more content from you, which makes it a good idea to add a newsletter signup form to the end of your blog posts.
  • In you website footer. By placing your email signup form in your website footer, you can give readers a final reminder to subscribe after they scroll to the bottom of the page.
  • On a dedicated landing page. Many businesses create specific landing pages solely for the purpose of getting people to sign up for their email list. This gives you more space to extoll the benefits of signing up, and you can even link directly to the page from other platforms online (like your social media accounts).

A Word of Caution

While building an email list can be one of the most profitable things you can do for your business, it can also harm your business if you allow dangerous emails to be added to it, like spam traps, bots, or complainers.

When you send marketing to these addresses, your sender’s reputation can get damaged, which limits your ability to communicate with your customers.

That’s why we highly recommend that you take advantage of an email validation tool, which removes these malicious emails from your list for you.

Want to try an email validation tool for free? You can do so by clicking here.


Your email list is one of the most important assets you can have in your business…

But if you want to grow it, you need an email signup form that entices you to enter their email addresses.

Good email signup forms:

  • Grab attention
  • Have effective copy
  • Have minimal form fields
  • Have a powerful call-to-action button.

When you have all of these elements in place and you choose the right places to put your email signup form, you can convert more of your website visitors and dramatically grow your list.

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