14 Reasons Why Businesses Depend on Email Validation Services
Are you overwhelmed by your long email lists? Have you been getting lots of bounce backs or incorrect email addresses? Is it difficult to monitor your email campaigns? If this sounds familiar, email validation may be the tool you need to get organized and back on track. In this article, we’ll walk you through the fourteen reasons why businesses are investing in email validation services.
1. Identify Incorrect Email Addresses
Before you send out any emails, run each email address through a list cleaner. A list cleaner will identify email addresses that are invalid, inactive, and harmful. Incorrect emails include:
- Bots
- Spam traps
- Bounced emails
- Dormant accounts
- Mal-formatted email addresses
Once they’re brought to your attention, you’ll have the option to remove incorrect email addresses from the list. You’ll then be able to focus your efforts strictly on valid email addresses.
2. Reduce Bounce Rates
Once you’ve cleaned your list, you’ll have a greater likelihood of only contacting valid, active, and secure email addresses. This validation processes will reduce hard bounce rates that you’d be at risk of.
Since high numbers of bounce rates can damage your IP and domain reputation, this step is crucial for remaining safe on the web.
3. Record Invalid Emails
Without email validation, recording invalid email addresses is tedious and time-consuming. First, you’d have to record each address in a separate file or document. Next, you’d need to blacklist bounced email addresses one by one and relay the list to your team.
With a service, once you test email validity, you can keep a record of every invalid email in a matter of minutes. The records will remain permanent and can be accessed at any time.
4. Improve Email Deliverability
Of course, once you know which email addresses are valid and invalid, you can deliver your campaigns to the right contacts. With fewer bounce rates and fewer emails landing in spam, you’ll see significant improvements to your deliverability rates.
In return, you’ll have higher chances of receiving responses. Higher response rates will then lead to increased conversion opportunities.
5. Organize Your Contact Database
As you send out more and more emails, it grows difficult to keep track of past conversations. The best validation tool will combat this by keeping a database of your past contacts.
This will include each of your previous conversations, the specific email addresses you contacted, and when you contacted them. Therefore, you and your team will have a clear reference of past interactions.
6. Provide Accurate Statistics
Statistics play a key role in fine-tuning your email campaigns to perfection. Without the right data, how can you know which efforts were the most effective?
With helpful tools in place, you can review statistics for each campaign, all in one platform. These statistics include:
Open Rates
Keep up-to-date on if, when, and how frequently emails are opened.
Response Rates
Be alerted when responses are sent back. You’ll receive metrics about when the responses were sent, how many were sent, and exactly what was said.
Unsubscription Rates
Know which contacts have chosen to unsubscribe or opt-out from each of your campaigns.
7. Create Custom Emails
After you check email validity, you can customize your emails to target each contact. Steer clear of canned emails, as these risk looking spammy, indirect, and untargeted.
Instead, write your emails on the validation platform. You can then save, schedule, and send them out in real-time. A few tips for email customizations are:
- Uses the contact’s first name
- Include genuine information about why you contacted them and what you like about their organization
- State the purpose of your campaign and how it can benefit their organization
- Approach contacts you’ve previously spoken to from a place of familiarity
8. Monitor Each Email Campaign
Once your emails have been sent, you can continue to monitor each campaign as little or often as you’d like. Campaign features that you can monitor include incoming responses, follow-up emails, and the durations that the campaigns will remain live.
Therefore, you’ll always remain up-to-date on the status and performance of your company’s email efforts. This will allow you to make insightful decisions moving forward.
9. Save Time and Money
Gone are the days of spending wasteful amounts of time on email outreach. Instead, check email address validity in bulk for fast results. Instead of sending out each email separately, you’ll have the option of customizing each email and then sending them out in batches.
Your team will no longer have to dedicate hours to managing your email campaigns. This will free up time, money, and company resources for more meaningful tasks.
10. Increase Your ROI
With faster capabilities and valid email lists, you’ll be able to increase your company’s ROI. This can refer to more leads, subscriptions, sign-ups, conversations, and higher sales rates.
The key is to find the right contacts for the most suitable campaigns, at the right time. Conduct online research and craft a campaign that resonates and inspires contacts to take action.
11. Provide Opt-Out Features
By email marketing law, you’re required to provide opt-out options beneath each commercial email you send. No matter who you contact, that person should always have the ability to unsubscribe. This is known as the CAN-SPAM act.
A service will provide this feature to you right from the get-go before you send out any new email. Once a contact chooses to opt-out, respect their decision and remove their email address in a timely manner. Other elements that you should incorporate into your email campaigns are:
- Make your company organization known
- Provide a physical address for your company
- Avoid misleading subject lines
- Make it known that your email includes an ad
Use an email signature that provides contacts with the information they’ll need to reach out to you. Include your full name and job title for a professional, polished-looking signature.
12. Advanced Scheduling Options
Without a proper platform, scheduling can be a challenge. How will you plan your day to send out each email at your desired time?
When will you send your second rounds of follow-ups? Will you remember to follow the set dates?
Eliminate confusion by scheduling your emails in advance. An email validation tool will give you the option of scheduling your emails for the future.
You’ll be able to specify the dates, time zones, and hours that you’d like each email campaign to go live. To follow the best email etiquette, schedule your emails for traditional business days and hours.
13. Improve Your Reputation
You receive email campaigns time and time again that look amateur, unpolished, and uncustomized. You either ignore them, unsubscribe, or report them as spam.
Sound familiar?
Email elements that risk harming your online reputation consist of:
Canned Emails
Canned emails will risk falling into spam. They often lack the contact’s name, address the wrong contact, or fail to connect the contents of the email back to the specific business on-hand.
Poorly Written Emails
This error often occurs when the sender fails to proofread their campaign. Emails with blatant grammatical errors look rushed, unprofessional, and make an overall poor first impression to the receiver.
Irrelevant Contacts
This element is major but often overlooked. Before you send out your emails, ensure that the contacts you choose are the best fit for your campaign.
For instance, if your campaign pertains to marketing, you wouldn’t email a company’s HR or finance department. Instead, you would need to target a team member who works in the marketing department, oversees projects, and is responsible for making key decisions.
14. Accessible for Teams
Perhaps you need to bring another hand into your email marketing efforts. Or maybe you’re hiring new team members to manage your email campaigns. Either way, you need to be able to grant access to multiple team members.
Use a service that will enable you to add other team members to your account. Once team members have been added, they’ll be able to access each of the tools and features we previously discussed.
Boost Your Business With Email Validation
If your email marketing efforts are stale or if you’re feeling overwhelmed, email validation services may be the solution. Select a service that will allow you to produce, send, and monitor high-quality emails in real-time. Analyze your statistics to make informed decisions about your strategy moving forward.
If you’re ready to proceed or have any questions, EmailOversight is here to support you. Our goal is to help you connect with your audience by cleaning your lists, validating your email addresses, and tracking your performance data for each campaign.
To get started, complete our contact form or call us at 1(213)-325-3100. We look forward to speaking with you!
