10 Reasons to Use an Email Validation Service
Last year, there were approximately 4 million email users worldwide. This number is expected to increase to about 4.5 billion by 2024. Seventy percent of these users, check their email accounts at least twice a day.
Email provides the perfect platform for businesses to reach customers and potential customers. However, many companies miss this opportunity due to incorrect data. Using an email validation service ensures that they can take advantage of one of the most effective ways to communicate with various audiences.
If growing your business is one of your main objectives, an effective email marketing campaign can help. Email validation is essential to achieve success. Read on to learn some of the other benefits of using an email validation service.
What Is Email Validation?
The process of email validation ensures that the emails in your database are valid. It helps to identify if the email belongs to a real person who can open and interact with your message once it’s sent to their inbox. It not only involves the verification of the address, but some companies that provide validation services also identify email-based threats.
Email validation is necessary to:
- Catch human errors
- Update email addresses
- Identify email providers that no longer exist
- Determine if an email is real
- Keep your reputation intact
- Help you to avoid wasting time and money
You can ensure this by reviewing your data regularly. This includes removing subscribers that are no longer engaged. These are users who don’t open your emails or click your links. If you don’t do this, you risk the chance of spam complaints.
This process can be time-consuming, especially when you want to concentrate on other marketing efforts. An email validation service can make the process easier and worry-free.
Why Use Email Validation?
Email validation ensures that the quality of your data is high. This is also referred to as email hygiene. This allows you to reach customers, which is the first step needed for a successful email marketing campaign. Email validation ensures your campaigns are more effective and improves fraud prevention.
The process includes:
- Identifying problems or issues before internet service providers (ISPs) or emails service providers (ESPs)
- Checking your list for spam traps
- Checking the format of emails on your list
- Checking the domains on your list
- Validating each mailbox
It’s a process that’s easily completed by an email validation service to provide good email hygiene. This includes a list with clean and up-to-date data. This will make sure you reach your customers.
You will want to reach as many as possible because those who purchase after receiving an email about a product or service spend 138% more than customers who don’t receive offers via email. Twenty-three percent of them are more likely to open your email more than once if on a mobile device.
It’s no surprise that email marketing has a 4300% return on investment (ROI). It is more effective than other social media channels, such as Twitter and Facebook.
10 Benefits of Using an Email Validation Service
Email validation substantially increases the chances of your email marketing campaign being successful. People with email accounts check their email daily. But to reach them, you need to make sure the email address you have in your database is accurate.
This is just one benefit of using an email validation service. Here are a few more.
1. High-Quality Data
Your email marketing campaign is only as good as the data you have. Not having proper data means your message won’t reach your intended recipients. This can erode the trust in your brand if you’re not able to communicate vital information to your customers.
2. Reach Your Customers
Email validation will improve the deliverability of your emails. You want to guarantee that you can reach your customers as well as potential customers. Otherwise, your campaign will be pointless.
Email senders are actually scored based on the health of their email program. It’s similar to a credit score. You’re ranked on a scale from zero to 100, which determines your reputation as an email sender.
It also measures how email services view your IP address. They also take spam complaints and blacklisting into consideration.
3. Lower Bounce Rates
If an email address doesn’t exist or no longer exists—a hard bounce will occur. A hard bounce occurs when an email is undeliverable, usually for permanent reasons. This can be as a result of an unknown recipient, an incorrect domain name, or a fake domain.
It can also occur if the user has canceled their email account. This can also lower your Sender Score which can eventually lead to blacklisting. Email validation ensures your bounce rate is low which means most of your messages are successfully delivered.
4. Fewer Spam Complaints
Ideally, it would be great to never receive spam complaints when doing your email campaigns. However, your aim should be to receive less than five complaints for every 5000 emails that you send or a tolerable spam complaint rate that’s less than 0.1%.
Spam complaints can occur if an email recipient doesn’t understand how to unsubscribe from your email list. It can also happen if a recipient perceives that your company is sending too many emails. Email validation can detect users that mark emails as spam frequently.
This will help you to better determine how often you should send emails to these recipients. If your spam complaints are high because you don’t use email validation services, it will affect the delivery of your emails. It may result in the eventual blacklisting of your company.
5. No Blacklisting
As mentioned above, you can avoid blacklisting with email validation. If you become blacklisted, various servers will no longer accept your emails. Unfortunately, this also means that even your non-marketing emails, such as essential, transactional, or informational emails will also be undeliverable.
6. Increased Engagement
When you eliminate inactive accounts through email validation, you not only improve your email hygiene but also increase your engagement rate. Even though the size of your list may decrease, you can be assured that you are reaching most, if not all the email recipients on it. Active emails have a greater likelihood of being opened, which will improve your open rate as well as your click-through rate (CTR).
7. Avoid Risky Email Accounts
There are email accounts that are set up specifically for email marketing litigation. Some accounts are also linked to chargebacks or are fraudulent. If you send emails to these accounts, you may become entangled in their nefarious activities.
This can eventually lead to blacklisting. Email validation can help you avoid these accounts.
8. Identifying Catch-All Mail Servers
Catch-all mail servers accept emails to any user, even if the mailbox doesn’t exist. The email will look real but will eventually bounce back to you. This affects your bounce rates and engagement rates.
Email validation can identify the configuration of email servers so that you can avoid the catch-all ones.
9. Catch Typos in Addresses
Even though an address may look valid to the human eye, email validation can identify if it is not. This is also the case if the mistake in the address is due to human error. Validation will alert you and then convert the data into a valid, quality contact.
10. Avoid Temporary Accounts
Email validation can also help you to avoid temporary email accounts. These accounts are usually created by fraudsters. They often exist for less than 48 hours.
However, if you don’t catch them, your email will go through because the addresses are real at the time of delivery. It will eventually bounce back and again affect your engagement and bounce rates. Email verification can spot these accounts and help you to avoid them.
It can also identify spambots. These are bots that populate your contact forms with false data. Using CAPTCHA can help, but it often frustrates real users because it takes longer to input data.
Validate To Grow Your Business
With the growing number of distractions that bombard people every day, it’s often hard for businesses to get the attention of their customers. It’s even more difficult for them to try to reach potential customers who know nothing about their business. However, email provides them with a captive audience with users checking their accounts at least twice a day, or more, if on a mobile device.
Email marketing allows you to reach a potential customer with targeted content. It’s a great way to provide information about your brand, products, and services. But it’s only effective if you can actually reach your audience. Using an email validation service can ensure you do.
Email Oversight can provide you with a multi-method email verification process. Our results are 99.5% accurate, ensuring you can reach your customers and avoid risky email accounts. Let us help you get started so that you can successfully grow your business.
