9 Email Marketing Stats You Should Know

78%: The percentage of marketers who’ve seen an increase in email engagement over the last year.

73%: The percentage of millennials who prefer business communications via email.

3.9 billion: The total number of daily email users.

35%: The percentage of business professionals who check email on mobile devices.

59%: the percentage of survey respondents who say email marketing influences their purchase decisions.

760%: The increase in revenue marketers experience using segmented lists and targeted emails.

46%: The percentage of email opens from mobile devices.

35%: The percentage of email marketers who send between 3 and 5 emails weekly.

80%: The percentage of business professionals who say email marketing increases customer retention.

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