Targeted Marketing Tips: Why Choose an Email List Cleaning Service
Have you noticed a dip in email marketing conversions? Or have you just had a hard time getting people to open your emails? Many things could be the cause, but you may need a list cleaning service.
If you’ve learned how to build an email list, you know it can be hard to get people to sign up. However, you don’t always want people to stay if they aren’t reading your emails.
Keep reading to learn about the benefits of a list cleaning service.
Purge Inactive Email Addresses
One of the best benefits of a list cleaning service is that it can help you get rid of inactive email addresses. This can especially be a problem if you’ve had your email list for a while. You may have people who subscribed years ago, but they no longer want your services, or they’ve switched email addresses.
Cleaning your email marketing database can get rid of these addresses that aren’t serving a purpose. Sure, they make it look like you have a lot of subscribers, but it won’t result in more service bookings or product sales.
You can also get rid of duplicate emails. So if someone subscribes to your list more than once, you don’t have to send them the same emails multiple times.
Getting rid of inactive and duplicate emails opens up your email list so that you can take on active users. That way, you can reach people who are more likely to buy from you more quickly.
Update Your Customer Database
As you get rid of inactive customers, you can update your list of customer contacts and leads. Now, you can focus on sending emails to better sales leads because they may buy from you in the near future.
While it can help to have more leads, you don’t want to waste your time marketing to people who aren’t interested. List cleaning can help you focus on the leads that matter and that may actually move your business forward.
As you get more email subscribers after cleaning your list, you can get more leads. And while you shouldn’t clean your list once and be done, these new leads are generally going to be better.
You can nurture your relationship with those contacts, so you can save time in your business. Then, you can better serve your current and future customers.
Builds Trust With Your Email Service Provider
If you email a bunch of email addresses that aren’t active or that are spam, that can give your email a bad reputation. Your email service provider may notice some weird activity, and they could mark you as a bad sender.
When that happens, your emails may not get to the good leads in your list. Your emails may end up in people’s spam folders. Of course, this is bad for you, but it also keeps your customers from hearing from you.
Someone will sign up for your email address because they want to hear more about your business. Their inbox is the easiest place to reach those contacts, and getting a bad reputation can make it harder for you to reach your audience.
If you can get rid of spam email addresses, you can build a better reputation with your email provider. That way, you can keep sending emails to the people that want to receive them.
Helps Deliver Emails
As you develop trust with your email service provider, you may see your delivery rates increase. Your delivery rate is the percentage of emails that make it to the inboxes of people on your list. If your list has 100 people, and 99 get the email, you have a 99 percent delivery rate.
Having a high delivery rate is essential for improving other email marketing metrics. Even if someone doesn’t read your emails, they will probably see the subject line in their inbox.
As you email your list more and have consistent deliveries, more people may start to open your emails. Then, you can use the body of the email to convince people to click to your website and buy from you.
But if you can’t even deliver your emails, you won’t have a chance at getting sales through emails. Delivery is one of the most important factors to consider regarding email list building.
Increases Your Email Metrics
Improving your delivery rate can also help your other email metrics. The more emails you can deliver, the more people will have a chance to click and open those emails.
As you get more people opening your emails, you can also see more click-throughs to your website. Your emails are an excellent place to link to your home page, a blog post, or your products or services.
If you can use compelling email copy, you can convince your potential customers to book your services or respond to the email. Then, you can grow your business without needing social media ads or having to be sleazy.
Email marketing can be a powerful tool when you do it correctly. Watching your email metrics is a great way to ensure you are making the most of your email marketing database.
Lower Marketing Costs
Many email marketing providers have different tiers for their services. While some tiers offer more features, a lot of tiers have a maximum number of email contacts.
List cleaning can help you lower the number of emails in your list. Sometimes, the change may not be that significant, and your email marketing costs will remain the same.
But if you clean your list and have enough inactive contacts, you may be able to move down to a different email marketing tier. Then, you can save a few dollars each month, which can add up over time.
And even if you don’t save money, you will have access to more leads, so your cost per lead or sale will be lower.
Save Time
You can achieve all of the previous benefits with list cleaning yourself. However, using a list cleaning service can save you a lot of time that you can use on other tasks.
Email marketing can be time-consuming for a lot of business owners. If you don’t have a full team to help you run your company, you may need to go through your email list yourself to purge old contacts.
When you have a big list, that can take a long time. You may have to compare email addresses manually and determine which should stay and which should go.
If you don’t want to have to do that, you should hire a company to do it for you. Then, you can still get rid of old contacts, but you can focus on working with clients or developing new products.
When to Clean Your Email List
Another thing to think about when using a list cleaning service is how often you should clean your list. The company you work with may recommend how often you should clean it.
But you should still consider factors that affect the frequency. As your business grows, you can decide if it’s time to clean your list more often.
Consider a few factors that can affect your list cleaning schedule.
Lower Than Average Metrics
If you’ve tracked your email metrics, you will probably notice when they take a nosedive. Perhaps your open and click-through rates are much lower than they usually are. Odds are, you have a lot of inactive or spam contacts on your list.
It can be hard to purge emails, especially after a lot of growth. However, the numbers don’t lie. Making decisions based on the numbers can help you figure out how you can improve your business.
After you clean your list, your metrics may jump a lot. That’s a sign that it was time to clean your list, and you can now target the right customers with your emails.
Now, if you’ve never tracked your email metrics, it can be hard to tell if it’s time to clean your list. You can go into your email marketing database and view your reports to track campaign performance and see if you can find the average.
Getting Spam Complaints
If people on your list are complaining about spam, that can also be a sign you need to clean your list. You may not know who is marking your emails as spam, but you can get an idea by seeing who has read your emails.
Then, you can get rid of any email contacts who send you to their spam folder.
Now, you can also avoid this by adding a clear button where people can unsubscribe. However, you may also want to clean your list in case someone doesn’t know they can unsubscribe.
On a Schedule
If you don’t know much about your email metrics or spam complaints, you can set a schedule to clean your list. When you first start email marketing, you can clean your list every three months or so.
As you get more email contacts, the possibility of inactive contacts goes up. So you can clean your list more often as you get more email subscribers.
The Best List Cleaning Service
Using a list cleaning service can help you save money and time on your email marketing. You can also build a better reputation with your email service provider by only emailing active contacts.
While you can clean your list yourself, a company can save you a lot of time. Then, you can focus on the more important parts of your business.
Do you need a list cleaning service? Learn more and create your account today.
