Does Direct Mail Still Work? With the Use of Data Enrichment, It Sure Does!

Data Enrichment Tool for Converting More Leads

You already know that selling is an essential part of any successful business.

But in order to sell, you need to know who you’re selling to. In other words, you need to have valid and high-quality leads.

The thing is, most businesses’ leads are either invalid or low-quality, which means they don’t provide much information about the prospect.

That means you could be (almost literally) flushing money down the drain in opportunity costs every time you fail to convert a customer due to a lack of information.

That’s where data enrichment tools come in.

In this article, we’re going to take you through what a data enrichment tool is, as well as how it could easily help you improve the quality of your leads so that you can start increasing your sales.

What Is a Data Enrichment Tool?

A data enrichment tool is simply an application that helps you add missing information to your customer database (and improves existing information).

There are a few different methods a data enrichment software can use to achieve this, whether that’s by cross-referencing your data with external sources, or even by using AI to infer the missing information from what you’ve already got to help you turn low-quality data into high-quality data.

What Are the Main Benefits of Using a Data Enrichment Tool?

So, why should you bother using a data enrichment tool to improve the quality of your data?

Here are the main reasons:

1. Increase Your Marketing ROI

At the click of a button, using a data enrichment software can immediately help improve the ROI of your marketing campaigns.

To understand why, consider that close to 10% of the leads B2B businesses generate are missing information.

That means if you are spending $60,000 a month on marketing, you could be losing $6,000 every month, month after month.

But by using a data enrichment tool, you can begin effectively targeting these leads for much larger profits.

What’s more, having high-quality information means you’ll be able to more effectively segment your prospects to increase your marketing results even further. (For example, simply including a customer’s name in email subject lines can increase your open rates by as much as 26%.)

2. Improve Your Business’s Customer Experience

Customers crave personalization.

According to the customer data platform, Segment, a whopping 71% of shoppers say they feel frustrated when a shopping experience isn’t personal.

And Accenture reports that 91% of consumers say they are more likely to buy from brands that provide offers and recommendations that are relevant to them.

Don’t have enough data to personalize your communications with your customers?

A data enrichment software can help you generate your customers’ missing information so that you can start improving your customer experience right away.

3. Get Insights for Better Decision-Making

In order to make effective decisions for your business, you need high-quality data.

By improving the quality of your data with a data enrichment software, you can gain insights into your customers such as where they are from and how old they are.

This valuable data can then help you make important decisions to improve your next marketing campaign (for instance, choosing to home in your marketing and products to suit a specific age range).

If you were to try and find out this information normally, you or your employees would have to contact your customers for their information. When (and if) you get this information back, you would then need to spend potentially weeks manually updating your old records.

A data enrichment tool, however, can do this for you in mere moments.

How to Get Started Enriching Your Business’s Data Today

So now that you know what a data enrichment tool is and the benefits of using one, the next question is: how can you start using one in your own business?

Fortunately, enriching your business’s data today couldn’t be easier, because we’ve created a specially-designed data enrichment tool that you can use by clicking here.

Our data enrichment tool will automatically append the missing pieces from your customer data, including:

  • Name
  • Zip code
  • Address
  • Age
  • Date of birth
  • Gender
  • Ethnicity

All you have to do is upload your existing data, and our easy-to-use tool will work appending any missing data from our robust customer information database.

Data Enrichment

The best part is that our data enrichment tool is completely free for you to try for the first 200 leads you use it on. Click here to give it a test drive.


A data enrichment tool can be a valuable asset to your business.

By using one to improve the quality of your customer data, you’ll immediately improve your marketing ROI, make your customers happier, and get new insights to make better decisions for your business.

You can easily get started using our data enrichment tool free today by clicking here.

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