10 Tips on How to Build an Effective Email Marketing Strategy
The first email ever sent was in 1971.
An email has come a long way since then. Emails are sent every day between businesses and between businesses and customers.
Emails are now a powerful way to nurture leads, tell stories, and showcase the value of your business. But with so many emails being sent daily and a lot of spam emails, it’s more important that a business has an email marketing strategy.
An email marketing strategy can help you nurture leads. It can help you understand your target market and more.
If you want to learn about the power of email marketing, here are 10 tips on how to build an effective email marketing strategy.
1. Create a Powerful Lead Magnet
The first tip when it comes to building an email marketing strategy is to create something that entices action.
This means you need a way to attract consumers and get them on your email list. You want to give your target market something that is going to make them subscribe to your email list.
Something that you can give your target market is a lead magnet. This is typically a guide that offers insight into how your target market can solve a problem.
For example, if you had a bakery, you would want the lead magnet to be the best baking recipes. This would entice people to give you their email in return for these recipes.
2. Have Different Automations
Another part of your email marketing strategy is having different automation.
These are a series of emails that someone receives when they click on your promotion or a link in your emails.
When someone expresses interest in a part of your business or you have different lead magnets, you want to put that subscriber on a different chain of emails.
This helps you stay connected with your target market and show them a different part of your business. You are keeping your target market interested by having different email stories sent to them.
3. Tell Stories
If you want to get a high open-rate and keep your subscribers engaged, you need to make sure your emails tell stories.
You want to tell stories about your business and how your product helps people overcome a problem.
When you tell stories, you are conveying emotion. You are engaging your target market with stories about how you made your product.
You can also tell stories about how you helped customers. These can be testimonials that get people to take action because they feel your story is about them.
4. Segment Your List
Another powerful part of an email marketing strategy is segmenting your list. This means you are separating your audience based on the action they are taking.
For example, when you segment your audience, you have a better idea of their behavior. You are treating them differently based on what they are clicking on and what purchases they have made in the past.
You need to segment your email list based so you aren’t sending people the same promotion even though they may have already bought something.
Segmentation gives you an opportunity to send unique content to your audience. You are sending customized and more personal content based on the action of your audience.
5. Have an Abandon Cart Strategies
Another tip to consider is to have an abandoned cart strategy.
When someone shops at your business, they may forget that they left something in their shopping cart. Since this happens so often, you need an email strategy that reconnects people to your business.
You want to reengage your audience by sending them emails telling them that they may have forgotten something in their shopping cart.
You also want to send emails that remind your target market of the benefits of your product.
6. Know Your Audience
One of the most important tips of email marketing is knowing your audience. You want to know who your target market and who you can help the most.
The more you know about your target market, the more you can send emails that get opens and high clicks.
In order to know a lot about your target market, you need to do some research on them. You need to know demographics. You need to know what problems they have and how your product solves their problems.
Email is about building a relationship with your target market. If you don’t know anything about your target market, you don’t know how to help them. You don’t know how to create content that is going to engage them.
7. Stay Out of Spam
If you are creating a marketing strategy, you need to make sure that you stay out of spam.
If you end up in someone’s spam inbox, it means they will never see your emails. Your emails can also be sent to spam if you are using trigger sell words like FREE or Must-Open as the subject line.
It can make it sound like someone is getting an email from an unwanted advertiser. If your email is trying too hard to oversell something, it can cause it to be sent to spam.
To avoid being sent to spam, you want to write your emails like a friend would write to a friend. Make it personal and welcoming.
8. Test Different Subject Lines
If you want to get a high open-rate for your emails, you need to try different email subject line strategies.
The subject line is often the first thing someone sees when you send them an email. If it’s boring and not inviting, someone will want to open it later.
This is why you should use persuasion and curiosity techniques to get more opens. You want to sound like your email is worth opening.
For example, having an email that says “You won’t believe what this customer had to say…” it will make the subscriber curious to see what the email has to say.
You should also look at the analytics when you are sending emails. It can give you a good idea of what kind of email subject lines work. You can also see what to stay away from.
The final piece of advice with email subject lines is to avoid tricking the subscriber. You don’t want to overpromise in the subject line and then it’s not available in the content. It can lead to unsubscribes.
9. Test Different Email CTAs
Another tip when it comes to creating email campaigns is to test different CTAs, which are calls to action.
This is when you want the subscriber to take action at the bottom of your email. You want to produce a high click-through rate.
The call to action could be different wording or it could be the design of it. The purpose is to try and see what is going to give you the most revenue.
You can split test your CTA by sending it to different segments of your audience. You can see what CTA performs higher when you do send it to different parts of your audience.
10. Don’t Send Emails All the Time
The final tip when it comes to creating an email strategy is to avoid selling all the time. You also don’t want to constantly be in someone’s inbox.
You want to tell stories and be patient when you are warming up your audience to your business.
If you are sending an email campaign with promotion emails, you want to make sure that you have specific times when to send these emails. You don’t want to mass email everyone on your list 24/7 for a week until the promotion is over.
You should consider letting your subscribers know that you will be sending emails about promotions and that the promotion will be ending soon. It’s a courteous way of letting your subscribers know something without being overbearing.
Knowing when to send emails can help you achieve higher open rates and click-through rates.
Now You Have the Perfect Email Marketing Strategy
When you are creating an email marketing strategy, you need to consider everything that goes into it. You need to know what makes an email marketing strategy successful.
This guide shows you the best tips when it comes to nurturing your target market. You have a better idea of what you need to do in order to get the most out of your emails. You know the value of writing stories in your emails and testing different subject lines and CTAs.
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